Hedon Heroine Racer
By Ross Sharp - 14 Nov 16
We've waited a bloody long time for Hedon to release a full face helmet. For the last few years there's been a gaping niche awaiting anyone who'd be able to successfully combine a simple retro style with functionality. There have of course been a few brands early to the party who did a great stylistic job at the entry-level end of the market but it was Ruby and their Castel that monopolised the purses of those looking for a premium product.
The Ruby looks fantastic and the feel of soft nappa leather against one's cheeks takes some beating but there are two considerable drawbacks. If you're a tall, well built Frenchman then the Castel looks wicked, pretty much no matter which colour or design is chosen. But stick one on a small or skinny person and they'll look like they're about to pilot an Apollo rocket, not a café racer. The other boeuf is with the visor. It looks damn cool but rain, fog and British Summers can lead to much angriness.
I was lucky enough to try a pre-production Heroine Classic last year during the Triumph Bobber launch in Madrid, ahead of us stocking the full range in our Shoreditch shop. My noggin is an Arai medium and the Hedon version of this size is snug, bordering tight so best to try a couple with a view to sizing up. I always have problems with the top of my forehead, primarily because hair follicles refuse to congregate there, and most helmets need some bedding-in time. The Hedon is relatively short front-to-back, similar to the fitting of a Shark.
The padding though feels premium and luxurious, especially if you're used to synthetic fabrics used in traditional lids. The strap, strap padding and matt anodised double d-ring are also top quality and thought-out (not always the case with high-end lids). In fact pretty much everything Hedon do is well considered, from the product videos and marketing material to the boxes and packaging. Dare I say unboxing a Heroine isn't too dissimilar to a purchase from the Apple Store. The different colour options are teamed with calf leather trim - check link below for more.
Beautifully machined stainless steel screws secure the visor negating the need for tools, simply spin them off and swap to a different tint. Once you have the knack a visor change is possible at the same speed as you'll see at the IOM TT. A detent for propping the visor open an inch or so would be a nice addition, perhaps a personal thing but I like to ride at slow speed with a bit of wind in my eyes.
As well as manufacturing an achingly gorgeous helmet Hedon have employed a marketing strategy of collaborating with other brands within the scene. For the last two Distinguished Gents Rides Hedon have supplied beautifully finished designs while French purveyors of two-wheeled chic 4H10 have their own colour-way and this year's chosen few at Dirtquake raced in a special design. So it seemed fitting that we had a Bike Shed Heroine Racer.